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EXPERIENTIAL learning at its best
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Event Planning Essentials introduces students to the foundational principles, processes, and tools used by professional event planners. The textbook guides students through the event planning lifecycle, including client discovery, budgeting, venue and vendor management, event design, marketing, logistics, and event-day execution, while connecting classroom learning to real-world industry practice.
The eBook is available to students for $69.95 through Lulu.
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Advanced Event Operations: Leading, Managing, and Executing Live Events moves students from learning event planning concepts to actively leading and executing live events. Through the LEAD Framework™, students develop skills in leadership, client and stakeholder management, event operations, production, team coordination, problem-solving, evaluation, and professional growth while building a portfolio of industry-ready work.
The eBook is available to students for $89.95 through Lulu.
About the Author
Dr. Vernetta Kosalka, Ed.D., CHE
Author • Educator • Hospitality Professional
Dr. Kosalka is an Assistant Professor of Practice in Hospitality, Restaurant, and Tourism Management with more than 25 years of experience in event planning, floral design, hospitality, and leadership. She is the author of Event Planning Essentials and Advanced Event Operations, experiential eTextbooks designed to bridge classroom learning with real-world event industry practice.
